Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

$521.00
Votary Night Star Serum - Meta Active Complex 3-9-12 30mlVotary Night Star Serum - Meta Active Complex 3-9-12 30ml
Votary Night Star Serum - Meta Active Complex 3-9-12 30ml

$325.00
BIOEFFECT EGF Hand SerumBIOEFFECT EGF Hand Serum
BIOEFFECT EGF Hand Serum

$91.00
BIOEFFECT EGF SerumBIOEFFECT EGF Serum 15ml
BIOEFFECT EGF Serum 15ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

$313.00
Emepelle Serum and Night Cream BundleEmepelle Serum and Night Cream Bundle
Emepelle Serum and Night Cream Bundle

The products in this iconic duo will rejuvenate and restore skin that is experiencing perimenopause and menopause.

$660.00 $718.00 8% offsaving
Box and tube of AQ Skin Solutions GF Active SerumAQ Skin Solutions GF Active Serum
AQ Skin Solutions GF Active Serum

Erase signs of aging and environmental damage with GF-technology.

$359.00 $364.00 1% offsaving
Box and jar of AQ Skin Solutions GF Eye SerumAQ Skin Solutions GF Eye Serum
AQ Skin Solutions GF Eye Serum

Lightens and tightens the eye area for a more youthful appearance.

$225.00 $230.00 2% offsaving
VENN Skincare Age-Reversing All-In-One ConcentrateVENN Skincare Age-Reversing All-In-One Concentrate
VENN Skincare Age-Reversing All-In-One Concentrate

VENN Skincare Age-Reversing All-In-One Concentrate is a multi-correctional cream, formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. The key ingredients include potent concentrations of antioxidants and peptides, including VENN’s patented form of Ginsenoside Compound...

$417.00
BIOEFFECT EGF Eye SerumBIOEFFECT EGF Eye Serum
BIOEFFECT EGF Eye Serum

Containing plant derived Epidermal Growth Factors, this eye serum improves and prevents the appearance of lines, wrinkles and crows feet.

$167.00
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum
Dr LEVY Switzerland Booster Serum

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

$649.00 $672.00 3% offsaving
VOTARY Brightening Hyaluronic Serum - Narcissus and AHAsVOTARY Brightening Hyaluronic Serum - Narcissus and AHAs
VOTARY Brightening Hyaluronic Serum - Narcissus and AHAs

This brigtening Facial serum contains Glycolic Acid and Hyaluronic Acid to gently exfoliate dead skin cells, revealing a fresh, dewy complexion.

$218.00
O&M Frizzy Logic SerumO&M Frizzy Logic Hair Serum
O&M Frizzy Logic Hair Serum

From $29.00
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Augustinus Bader The SerumAugustinus Bader The Serum 30ml
Augustinus Bader The Serum 30ml

Infused with powerful antioxidants, The Serum offers effective free radical protection whilst deeply hydrating your skin for a glowing complexion.

$718.00
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

$206.00
BIOEFFECT EGF Day SerumBIOEFFECT EGF Day Serum
BIOEFFECT EGF Day Serum

Enriched with Epidermal Growth Factors, this serum dramatically improves the appearance of visible signs of ageing.

$267.00
VENN Skincare Vitamin B Activated All-In-One ConcentrateVENN Skincare Vitamin B Activated All-In-One Concentrate
VENN Skincare Vitamin B Activated All-In-One Concentrate

This multi-correctional cream is formulated with VENN’s patented Hydration, Delivery and Solubilization Technologies. VENN Skincare Vitamin B Activated All-In-One Concentrate contains 6 types of B Vitamins, including Niacinamide, 11 Amino Acids and VENN’s patented form...

$417.00
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum CLEARANCE
Dr LEVY Switzerland Booster Serum CLEARANCE

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

$535.00 $672.00 20% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

$348.00

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Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

The ultimate multi-tasker for skin, helping to combat dullness, dry skin and targeting fine lines.

$91.00
Augustinus Bader The Retinol Serum 30mlAugustinus Bader The Retinol Serum 30ml
Augustinus Bader The Retinol Serum 30ml

$672.00
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

$359.00
Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

$255.00
Emepelle SerumEmepelle Serum
Emepelle Serum

Emepelle Serum is formulated specifically for people experiencing perimenopause and menopause, during which time low estrogen levels can accelerate skin ageing

$313.00
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance FreeVOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free

Supercharged with Broccoli Seed Oil and Peptides, this soothing facial serum cools and refreshes sensitised, irritated and redness-prone complexions leaving it feeling hydrated and protected.

$183.00
PRAI Beauty Ageless Throat and Decolletage Serum
PRAI Beauty Ageless Throat and Decolletage Serum

$75.00
Natura Bisse C+C Vitamin 20% Antiox SolutionNatura Bisse C+C Vitamin 20% Antiox Solution
Natura Bisse C+C Vitamin 20% Antiox Solution

$250.00 $278.00 10% offsaving
Hello Sunday The One That's A Serum SPF50 bottleHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

$43.00 $54.00 20% offsaving
New
Dr Levy Switzerland Fire & SnowDr Levy Switzerland Fire & Snow
Dr Levy Switzerland Fire & Snow

$406.00
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

An intensely nourishing, nutrient-rich serum, ESPA Optimal Skin ProSerum replenishes and strengthens the skin barrier, evening the skin tone and making the complexion feel smooth and supple.

$128.00
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$244.00
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

$220.00
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

$128.00
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

$240.00 $267.00 10% offsaving
Wildsmith Skin Toning Body Serum 150ml in dark green bottle Wildsmith Skin Toning Body Serum 150ml
Wildsmith Skin Toning Body Serum 150ml

$151.00
Pestle and Mortar Vitamin C 2 Phase SerumPestle and Mortar Vitamin C 2 Phase Serum
Pestle and Mortar Vitamin C 2 Phase Serum

An innovative Pestle and Mortar Vitamin C 2 Phase Serum containing 16% Vitamin C blended with natural extracts for a brighter complexion.

$158.00
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

$105.00
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

$128.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

$244.00
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

$232.00
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

$98.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

$255.00
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

$274.00
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

$105.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

$105.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

$142.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.