Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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O&M Frizzy Logic SerumO&M Frizzy Logic Hair Serum
O&M Frizzy Logic Hair Serum

From $29.00
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Augustinus Bader The Eyebrow & Lash Enhancing SerumAugustinus Bader The Eyebrow & Lash Enhancing Serum
Augustinus Bader The Eyebrow & Lash Enhancing Serum

Backed by over 30 years of research and innovation, Augustinus Bader The Eyebrow & Lash Enhancing Serum is infused with hydrating Hyaluronic Acid Complex and Peptide-rich Turmeric to help nourish, stimulate, and revive the follicles...

From $72.00
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Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

With buildable coverage and a semi-matte finish, Perricone MD No Makeup Foundation Serum smooths imperfections and provides SPF 20 protection.

From $67.00 $111.00 40% offsaving
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ME LINE Ethnic Skin DayME LINE Ethnic Skin Day Serum
ME LINE Ethnic Skin Day Serum

This concentrated depigmenting serum improves and delays the appearance of pigmentation within the skin.

$198.00 $213.00 7% offsaving
Perricone MD Cold Plasma Plus+ Advanced Serum ConcentratePerricone MD Cold Plasma Plus+ Advanced Serum Concentrate
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate

From $322.00
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Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30mlBeauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml
Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml

$30.00 $40.00 25% offsaving
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Sarah Chapman Platinum Pep 8 Stem Cell Serum 30mlSarah Chapman Platinum Pep 8 Stem Cell Serum 30ml
Sarah Chapman Platinum Pep 8 Stem Cell Serum 30ml

$428.00
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AXIS Y 6+1+1 Dark Spot Correcting Glow Serum 50mlAXIS-Y 6+1+1 Dark Spot Correcting Glow Serum 50ml
AXIS-Y 6+1+1 Dark Spot Correcting Glow Serum 50ml

$30.00 $44.00 32% offsaving
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Coco & Eve Tripeptide Hair Density SerumCoco & Eve Tripeptide Hair Density Serum
Coco & Eve Tripeptide Hair Density Serum

$65.00
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Sarah Chapman Glow On The Go Serum 10mlSarah Chapman Glow On The Go Serum 10ml
Sarah Chapman Glow On The Go Serum 10ml

$98.00
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Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum
Minimalist Rosehip Oil + VC-IP (Vitamin C) 100% Face Serum

$28.00
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Medicube Zero Pore One Day Serum 30mlMedicube Zero Pore One Day Serum 30ml
Medicube Zero Pore One Day Serum 30ml

$56.00
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Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

$91.00

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Biretix_Double_Correction_Serum_01-1Biretix Double Correction Serum
Biretix Double Correction Serum

$93.00
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Freebie: OSKIA Isotonic Hydra-Serum 7mlFreebie: OSKIA Isotonic Hydra-Serum 7ml
Freebie: OSKIA Isotonic Hydra-Serum 7ml

Hack your own skin cells and boost the hydration process with this highly technological approach from OSKIA!

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Vitamin C Serum 25DCL C Scape High Potency Serum 25
DCL C Scape High Potency Serum 25

This powerful antioxidant serum improves the appearance of discolouration, fine lines and wrinkles.

$162.00 $213.00 24% offsaving
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Minimalist Alpha Arbutin 02%Minimalist Alpha Arbutin 02% Face Serum
Minimalist Alpha Arbutin 02% Face Serum

$26.00
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ESPA Tri-Active Regenerating Bio Retinol Sleeping SerumESPA Tri-Active Regenerating Bio Retinol Sleeping Serum
ESPA Tri-Active Regenerating Bio Retinol Sleeping Serum

Minimising the appearance of fine lines and wrinkles, ESPA Tri-Active Regenerating Bio Retinol Sleeping Serum rejuvenates and replenishes the skin.

$186.00
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OSKIA Get Up & GlowOSKIA Get Up & Glow Radiance & Energy Booster
OSKIA Get Up & Glow Radiance & Energy Booster

This lightweight, radiance boosting serum provides cells with an instant energy boost to revitalise lacklustre skin.

$174.00
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Decree AM & PM Mini Duo SerumDecree AM & PM Mini Duo Serum
Decree AM & PM Mini Duo Serum

$139.00
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PharmaClinix Anti Agex Serum 30ml
PharmaClinix Anti Agex Serum 30ml

This complete anti-aging night serum targets the most common signs of ageing for all skin types.

$105.00 $174.00 40% offsaving
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Perricone MD Blemish Relief Maximum Strength Spot Gel 15mlPerricone MD Blemish Relief Maximum Strength Spot Gel 15ml
Perricone MD Blemish Relief Maximum Strength Spot Gel 15ml

Water/Aqua/Eau, SD Alcohol 40-B, Propanediol, Hamamelis Virginiana (Witch Hazel) Water, Glycerin, Salicylic Acid, Sucrose, Citrulline, Hydroxyethylcellulose, Urea, Panthenol, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Succinic Acid, Alcohol, Polysorbate...

$51.00
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Perricone MD Blemish Relief Calming Treatment & Hydrator 59mlPerricone MD Blemish Relief Calming Treatment & Hydrator Serum 59ml
Perricone MD Blemish Relief Calming Treatment & Hydrator Serum 59ml

A unique spot treatment, Perricone MD Blemish Relief Calming Treatment & Hydrator works to eliminate the bacteria that causes breakouts and blemishes, whilst also nourishing and hydrating the skin.

$109.00
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Swiss Clinic Eyelash Growth SerumSwiss Clinic Eyelash Growth Serum
Swiss Clinic Eyelash Growth Serum

Achieve beautiful, long and full eyelashes in just three to six weeks with a combination of three powerful and clinically proven active ingredients that work together to stimulate lash growth, decrease eyelash hair loss and improve...

$137.00
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Swiss Clinic Eyebrow Growth SerumSwiss Clinic Eyebrow Growth Serum
Swiss Clinic Eyebrow Growth Serum

Dense, fuller and healthier brows are just a few weeks away with this groundbreaking serum formulated with active ingredients that work together to target the cells that stimulate hair growth and reduce hair loss.

$137.00
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AQ Skin Solutions GF Lash with application toolsAQ Skin Solutions GF Lash Serum
AQ Skin Solutions GF Lash Serum

Uniquely designed to promote longer, thicker, darker lashes and brows.

$336.00 $345.00 3% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

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Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Discover the Top-Selling Face Serums for Radiant, Healthy Skin

Our most-loved face serums deliver powerful hydration, brightening, and anti-ageing benefits for every skin type.
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)Medik8 Hydr8 B5 Serum (Hyaluronic Acid)
Medik8 Hydr8 B5 Serum (Hyaluronic Acid)

Improves moisture levels within the skin. Contains skin-softening vitamin B5 and moisture-enhancing hyaluronic acid.

$105.00
Medik8 Liquid PeptidesMedik8 Liquid Peptides
Medik8 Liquid Peptides

Multi-peptide complex to help fight lines and wrinkles by minimising muscle contractions. The innovative drone-based delivery system delivers active ingredients throughout layers of the skin.

$128.00
SkinCeuticals Blemish + AGE Defense SerumSkinCeuticals Blemish + AGE Defense Serum
SkinCeuticals Blemish + AGE Defense Serum

Designed to prevent the formation of acne while minimising hyper-pigmentation and reducing the appearance of fine lines and wrinkles this product is perfect for those looking to tackle the ageing process as well as congestion.

$243.00
SkinCeuticals Serum 10SkinCeuticals Serum 10
SkinCeuticals Serum 10

This powerful skin protecting antioxidant serum helps to reduce the appearance of fine lines and wrinkles and is suitable for all skin types.

$232.00
Environ Focus Care Comfort+ Vita-Enriched Colostrum GelEnviron Focus Care Comfort+ Vita-Enriched Colostrum Gel
Environ Focus Care Comfort+ Vita-Enriched Colostrum Gel

This lightweight formula soothes and strengthens sensitive skin.

$98.00
SkinCeuticals Discoloration Defense SerumSkinCeuticals Discoloration Defense Serum
SkinCeuticals Discoloration Defense Serum

Target skin discolouration, stubborn brown patches and post-acne marks with this high-potency serum formulated with clinically proven active ingredients to help you achieve a brighter and more even-looking complexion.

$255.00
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUSEnviron Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS
Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS

Environ Youth EssentiA Vita-Peptide C-Quence Serum 4 PLUS contains the maximum concentration of vitamins A and C, and so should only be used by those who have already acclimatised to the C-Quence 1, 2, 3 and...

$273.00
Medik8 Clarity PeptidesMedik8 Clarity Peptides
Medik8 Clarity Peptides

Enhance skin’s natural luminosity with a peptide complex blend in a lightweight, soothing serum, formulated with 10% Niacinamide, Crystalide peptide and Zinc PCA.

$105.00
Dermatologist Recommended
La Roche-Posay Hyalu B5 Hyaluronic Acid SerumLa Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Target loss of elasticity, volume and hydration with the fast absorbing La Roche-Posay Hyalu B5 Hyaluronic Acid Serum.

$105.00
Environ Tri-Retinoid Complex Retinol Serum ForteEnviron Tri-Retinoid Complex Retinol Serum Forte
Environ Tri-Retinoid Complex Retinol Serum Forte

$142.00

Frequently Asked Questions

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.