{"product_id":"philip-kingsley-elasticizer-conditioning-treatment-150ml","title":"Philip Kingsley Elasticizer Conditioning Treatment 150ml","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e Elasticizer is an award-winning, pre-shampoo treatment that instantly transforms dry and damaged hair. The formula promotes elasticity, moisture and strength to provide bounce, silkiness, and shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eStudies have shown an impressive reduction in breakage due to its nutrient-rich deep conditioning benefits.\u003c\/p\u003e\n\u003cp\u003eFor the ultimate in hair restoration, Philip Kingsley's Elasticizer pre-shampoo treatment is a must. It instantly revives and conditions frizzy, tangled locks, reducing breakage by up to 75%. Nourish and repair your hair to a silky, healthy state with this revolutionary treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStudies show that strong, healthy hair may stretch up to a third of its length and expand in diameter up to 20%, increasing its resistance to breakage. When hair is dry and damaged, however, it is more likely to break under tension. Philip Kingsley Elasticizer helps revive hydration and stretch in dry hair, leading to fewer breakages. Clinically proven after just one use, this hair restorer brings back softness and bounce, leaving hair with a luminous shine, giving a 46% reduction in breakage after just one use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElasticizer was originally created for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It's still the brand's best-selling dry or damaged hair treatment today. used by celebrities like Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes, and Georgia May Jagger.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e^Independent instrumental test.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Philip Kingsley Elasticizer:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly adds shine\u003c\/li\u003e\n\u003cli\u003eIntensely hydrates dry hair\u003c\/li\u003e\n\u003cli\u003eBanishes frizz and tangles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore shampooing, thoroughly wet your hair and apply in sections. Work into your hair with your fingertips. Cover with a shower cap and leave for at least 20 minutes (the longer the better). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner, and scalp toner. \u003cbr\u003e\u003cbr\u003eFiner hair textures should double-shampoo to remove all product. \u003cbr\u003e\u003cbr\u003eFor best results use at least once a week. Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight. Apply Elasticizer before working out, then shampoo out post-gym\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e150ml\u003cbr\u003e\u003c\/p\u003e","brand":"Philip Kingsley","offers":[{"title":"150ml","offer_id":58429217177983,"sku":"PCOD92151C","price":98.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0419\/5447\/6194\/files\/Philip-Kingsley-Elasticizer-150ml.jpg?v=1692274139","url":"https:\/\/nz.facethefuture.store\/products\/philip-kingsley-elasticizer-conditioning-treatment-150ml","provider":"Face the Future","version":"1.0","type":"link"}