Amika

Discover the Vibrant World of Amika Haircare

Bring life, shine, and confidence back to your hair with Amika’s professional formulas powered by sea buckthorn. Each collection is designed to nourish, protect, and celebrate every hair type with bold colour, clean ingredients, and visible results.

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Amika

About Amika

Discover the Amika Difference

Amika celebrates individuality and inclusivity with high-performance haircare that’s fun, effective, and powered by nature. Each formula features sea buckthorn, a nutrient-rich superfruit packed with vitamins and omegas to help restore strength, softness, and resilience across all hair types. From hydration to bond repair, every collection delivers visible, salon-quality results that fit easily into your routine.

Find Your Perfect Amika Collection

Whether you’re looking to repair breakage, boost hydration, or smooth frizz, Amika has a targeted solution for your hair goals. Discover The Kure for intensive bond repair, Hydro Rush for deep hydration, or Mirrorball for luminous shine. Each range is colour-safe, vegan, and powered by clean, professional-grade ingredients for healthy, radiant hair that feels as good as it looks.

Personalised Advice on Amika Haircare

Not sure which Amika products are right for you? Take our free online hair test to receive tailored product recommendations based on your unique hair type and needs. You can also contact us our expert team for one-to-one guidance, or read our blog's to explore expert tips and ingredient insights to support your healthiest hair ever.

Expert Tip for Amika

“Start your Amika routine with a lightweight, nourishing shampoo suited to your hair type, then follow with a targeted conditioner or mask. This layering approach helps maximise repair and hydration without heaviness. Finish with a heat protectant or leave-in to lock in moisture and shine for salon-worthy results at home.”

– Kimberley, Clinic & Customer Experience Manager

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Discover the Best of Amika Haircare

Explore our curated selection of Amika favourites designed to repair, smooth, and hydrate from root to tip for effortlessly healthy-looking hair.
Amika Bust Your Brass Cool Blonde Repair Conditioner 275mlAmika Bust Your Brass Cool Blonde Repair Conditioner 275ml
Amika Bust Your Brass Cool Blonde Repair Conditioner 275ml

$55.00
Amika Brooklyn Bombshell Blowout Spray 200mlAmika Brooklyn Bombshell Blowout Spray 200ml
Amika Brooklyn Bombshell Blowout Spray 200ml

$67.00
Pink bottle of amika blockade heat defense serum on a white backgroundAmika Blockade Heat Defense Serum 50ml
Amika Blockade Heat Defense Serum 50ml

$62.00
Amika Big Hit Volumizing Shampoo 275ml
Amika Big Hit Volumizing Shampoo 275ml

$58.00
Amika Big Hit Volumizing Shampoo 1000mlAmika Big Hit Volumizing Shampoo 1000ml
Amika Big Hit Volumizing Shampoo 1000ml

$143.00
Amika Big Hit Volumizing Conditioner 275ml
Amika Big Hit Volumizing Conditioner 275ml

$58.00
Amika Big Hit Volumizing Conditioner 1000ml
Amika Big Hit Volumizing Conditioner 1000ml

$143.00
Amika 3D Volume Thickening Treatment Spray 120mlAmika 3D Volume Thickening Treatment Spray 120ml
Amika 3D Volume Thickening Treatment Spray 120ml

$86.00

Frequently Asked Questions

What makes Amika different from other haircare brands?

Amika stands for inclusivity and self-expression. Their clean, salon-grade formulas are designed for all hair types, enriched with sea buckthorn for strength, softness, and shine.

Is Amika suitable for colour-treated hair?

Yes, all Amika products are colour-safe and formulated to protect and prolong colour vibrancy while keeping hair nourished and hydrated.

Which Amika collection is best for damaged hair?

The Kure Bond Repair line is ideal for repairing breakage and strengthening weakened strands with bond-building technology and sea buckthorn.

Can I use Amika products on fine hair?

Absolutely. For fine or easily weighed-down hair, opt for lighter ranges such as Hydro Rush or Normcore, which hydrate without heaviness.

Are Amika products cruelty-free and vegan?

Yes. Amika proudly formulates with vegan-friendly ingredients and is certified cruelty-free, ensuring ethical and responsible beauty.

How often should I use Amika’s hair masks?

Depending on your hair’s condition, use a mask once or twice weekly to deeply nourish and restore shine and softness.

What is the hero ingredient in Amika products?

Every Amika formula features sea buckthorn, rich in omega fatty acids, antioxidants, and vitamins, to nourish, smooth, and strengthen hair.

Can Amika help reduce frizz and add shine?

Yes, collections such as Smooth Over and Mirrorball are designed to tame frizz, lock in moisture, and deliver a glossy, polished finish.

Are Amika’s packaging and ingredients sustainable?

Amika is committed to sustainability through recyclable packaging and clean, responsibly sourced ingredients that support both hair and planet.