Color Wow

Color Wow Haircare For Smooth, Glossy And Colour Confident Results

Target frizz, dullness, volume loss and colour fade with Color Wow haircare, designed to help you achieve salon-worthy shine, smoother styling and healthier-looking hair at home.

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Color Wow Dream Coat and colour-safe haircare for smooth glossy frizz-controlled styling

About Color Wow

Color Wow Haircare For Frizz Control, Shine And Colour Protection

Color Wow is expert-led haircare created to support colour-treated, frizz-prone and dull-looking hair with visible, salon-worthy results. From the iconic Color Wow Dream Coat to colour-safe shampoos, styling sprays and root touch up essentials, each formula is designed to help enhance shine, smooth flyaways and keep your hair looking polished between salon visits.

Create A Glossy, Salon-Inspired Routine With Color Wow Products

Build your routine around your hair goals, whether you want humidity protection, brighter colour, fuller-looking volume or smoother styling. Use Color Wow Dream Coat for frizz control, Money Masque for soft, nourished-looking lengths, Dream Filter to refresh colour clarity and Root Cover Up to temporarily disguise regrowth and greys.

Find The Best Color Wow Products For Your Hair Goals

Whether you are refining your colour care routine or choosing styling products for shine, volume and smoothness, our experts can help you find the right Color Wow products. For tailored advice, contact us, read more expert hair and beauty guidance on the blog, or complete our online hair test.

How To Achieve The Perfect Flicky Blow Dry At Home With Emma Lee & Color Wow

Life is better with fabulous hair, right? Famous for her immaculate blow dries, Emma Lee takes you through how to create a flicky blow dry look using her favourite Color Wow products. This look is perfect for a special occasion or if you're just looking to give your hair some oomph!

Why Should I Use The Celebrity-Loved Color Wow Dream Coat?

The Color Wow Dream Coat Supernatural Spray has become a staple in both celebrities and hairdresser’s hair kits, and we know exactly why. The iconic formula with heat-activated polymer helps to reduce frizz, control moisture, and smooth your hair for a super sleek and silky look. With a super lightweight texture, you can create salon-fresh hairstyles in the comfort of your own home.

Simply spray liberally onto dived sections of your hair after shampooing, conditioning and towel drying. Follow by blow drying your hair as the Dream Coat needs heat to activate its magic.

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Expert Tip for Color Wow

"Color Wow is ideal for anyone who wants visible styling results without compromising colour-treated hair. I always recommend choosing your products around your main hair goal, whether that is smoother lengths, boosted volume or a brighter-looking finish. For best results with Dream Coat, apply it generously and use heat with tension to activate that glossy, humidity-resistant effect."

– Kimberley, Clinic and Customer Experience Manager.

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Color Wow Cruelty Free Haircare

Meet the company that has been hailed as 'the Apple of haircare': Color Wow. Launched in 2013 by founder and CEO, Gail Federici, the Color Wow haircare collection features a capsule collection of groundbreaking and problem-solving products ideal for colour-treated hair - with fewer formulas and high-performance ingredients, this celebrity-loved brand is also adored by hairstylists and their clients all over the world.

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Frequently Asked Questions

What is Color Wow best known for?

Color Wow is best known for colour-safe, results-led haircare, especially its iconic Dream Coat range, which helps protect against humidity and smooth the look of frizz

Is Color Wow suitable for colour-treated hair?

Yes, Color Wow products are designed with colour-treated hair in mind, helping to support vibrancy, shine and a fresh salon finish between appointments.

How do I use Color Wow Dream Coat?

Apply Color Wow Dream Coat to clean, towel-dried hair, section by section, then blow dry with tension to activate the formula and create smoother, glossier-looking results.

Which Color Wow product is best for frizzy hair?

Color Wow Dream Coat is a popular choice for frizz-prone hair, while Extra Strength Dream Coat may suit very dry, coarse or extremely frizz-prone hair types.

Can Color Wow help with fine or flat hair?

Yes, Color Wow offers volumising styling products that help lift the roots, add body and create fuller-looking styles without leaving hair feeling heavy.

Does Color Wow offer products for curly hair?

Yes, Color Wow has curl-focused formulas designed to enhance definition, reduce frizz and support glossy, bouncy curls.

Can Color Wow cover grey roots?

Color Wow Root Cover Up helps temporarily disguise greys and visible regrowth, making it ideal for refreshing colour between salon appointments.

Is Color Wow good for dull hair?

Yes, Color Wow offers shine-enhancing products that help revive dull-looking hair, smooth the surface and support a polished, light-reflective finish.

Can I build a full routine with Color Wow?

Yes, you can build a Color Wow routine around your key concern, whether that is frizz, colour care, volume, curls, shine or root touch ups.