Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty Best Sellers

Wildsmith Skin Active Super Eye Serum 15ml GWP
Wildsmith Skin Active Super Eye Serum 15ml GWP

Wildsmith Skin Active Super Eye Serum 15ml GWP

$0.00
Innersense I Create Curl Memory
Innersense I Create Curl Memory

Innersense I Create Curl Memory

$21.00
Huxley Conditioning Essence; Reframe 60ml Short Dated
Huxley Conditioning Essence; Reframe 60ml Short Dated

Huxley Conditioning Essence; Reframe 60ml Short Dated

$63.00$97.00
ANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

ANSWR At-home Keratin Treatment 100ml

$94.00
Future of Beauty

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Huxley Conditioning Essence; Reframe 60mlHuxley Conditioning Essence; Reframe 60ml Short Dated
Huxley Conditioning Essence; Reframe 60ml Short Dated

$63.00 $97.00 35% offsaving
Innersense I Create HoldInnersense I Create Hold
Innersense I Create Hold

$51.00
Sold out
Frank Body Glycolic Body ScrubFrank Body Glycolic Body Scrub 250g

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Innersense I Create VolumeInnersense I Create Volume
Innersense I Create Volume

$51.00
Murdock London Beard HeroesMurdock London Beard Heroes
Murdock London Beard Heroes

$63.00
Innersense I Create ShineInnersense I Create Shine
Innersense I Create Shine

$84.00
Minimalist Niacinamide 05%Minimalist Niacinamide 05%
Minimalist Niacinamide 05%

$21.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”