Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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MANTLE The Hydra SerumMANTLE The Hydra Serum
MANTLE The Hydra Serum

$61.00 $102.00 40% offsaving
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50mlSkin1004 Madagascar Centella Hyalu-Cica Blue Serum with Hyaluronic Acid & Ivy Leaf Extract for All Skin Types 50ml
A 30 mL amber glass dropper bottle of Scandinavian Biologs Bio-Pilixin Serum on a plain white background.Scandinavian Biolabs Bio-Pilixin® Activation Serum Unisex 30ml
Eqqualberry Deep Cera Bakuchiol Plumping Serum 30mlEqqualberry Deep Cera Bakuchiol Plumping Serum 30ml
Eqqualberry Deep Cera Bakuchiol Plumping Serum 30ml

$39.00 $56.00 30% offsaving
Beauty of Joseon Calming Serum with Green Tea & Panthenol for All Skin Types 30mlBeauty of Joseon Calming Serum with Green Tea & Panthenol for All Skin Types 30ml
Pai Skincare Instant Kalmer SerumPai Skincare Instant Kalmer Serum
Medicube Collagen Glow Booster Serum 15mlMedicube Collagen Glow Booster Serum 15ml
Medicube Collagen Glow Booster Serum 15ml

$37.00 $58.00 36% offsaving
NeoRetin Pigment Neutralizer Serum 30mlNeoRetin Pigment Neutralizer Serum 30ml
Minimalist Retinol 0.6% Face SerumMinimalist Retinol 0.6% Face Serum
Minimalist Retinol 0.6% Face Serum

$19.00 $32.00 41% offsaving
Hello Sunday The Mineral One - Lightweight Serum SPF50Hello Sunday The Mineral One - Lightweight Serum SPF50
Hello Sunday The Mineral One - Lightweight Serum SPF50

$32.00 $63.00 49% offsaving
Minimalist Niacinamide 10% Face Serum
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Dermalogica Stabilizing Repair Serum 50mlDermalogica Stabilizing Repair Serum 50ml
BEAUTYPRO Retinol Overnight Serum with packaging on a white backgroundBEAUTYPRO Retinol Anti-Ageing Serum 30ml
BEAUTYPRO Retinol Anti-Ageing Serum 30ml

$19.00 $27.00 30% offsaving
Purito Wonder Releaf Centella Serum Unscented 60mlPurito Wonder Releaf Centella Serum Unscented 60ml
Purito Wonder Releaf Centella Serum Unscented 60ml

$41.00 $68.00 40% offsaving
Medicube PDRN Pink One Day Serum Set 10 x 1.5mlMedicube PDRN Pink One Day Serum Set 10 x 1.5ml
Medicube PDRN Pink One Day Serum Set 10 x 1.5ml

$29.00 $57.00 49% offsaving
Pureology Strength Cure Dream Healer Serum 100mlPureology Strength Cure Dream Healer Serum 100ml
Pureology Strength Cure Dream Healer Serum 100ml

$65.00 $93.00 30% offsaving
Medicube Zero Pore Moisture Sun Serum PA++++ SPF50+ 50mlMedicube Zero Pore Moisture Sun Serum PA++++ SPF50+ 50ml
Medicube Zero Pore Moisture Sun Serum PA++++ SPF50+ 50ml

$40.00 $58.00 31% offsaving
Beauty of Joseon Revive Serum with Ginseng Root & Snail Mucin for Dry, Sensitive or Oily Skin 30mlBeauty of Joseon Revive Serum with Ginseng Root & Snail Mucin for Dry, Sensitive or Oily Skin 30ml

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BEAUTYPRO Hyaluronic Acid Hydrating Serum 30mlBEAUTYPRO Hyaluronic Acid Hydrating Serum 30ml
BEAUTYPRO Hyaluronic Acid Hydrating Serum 30ml

$24.00 $27.00 11% offsaving
NOBE Cooling Care Soothing Serum 50mlNOBE Cooling Care Soothing Serum 50ml
NOBE Cooling Care Soothing Serum 50ml

$44.00 $73.00 40% offsaving
Blue skincare serum bottle with silver cap on a white backgroundGermaine de Capuccini Skinreset Cellular Energy Serum 50ml
D'Alba White Truffle First Spray Serum 100mlD'Alba White Truffle First Spray Serum 100ml
D'Alba White Truffle First Spray Serum 100ml

$38.00 $63.00 40% offsaving
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A bottle of InnerSense Overnight Repair Serum with a white pump dispenser and a frosted off-white bottle, shown against a plain white background.Innersense Overnight Repair Serum 118ml
BEAUTYPRO Vitamin C Brightening Serum 30mlBEAUTYPRO Vitamin C Brightening Serum 30ml
BEAUTYPRO Vitamin C Brightening Serum 30ml

$24.00 $27.00 11% offsaving
This Works It Transit Bronzing Serum 30mlThis Works It Transit Bronzing Serum 30ml
This Works It Transit Bronzing Serum 30ml

$55.00 $92.00 40% offsaving
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30mlCoco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml
Coco & Eve Sunny Honey Anti-Aging Tanning Serum 30ml

$41.00 $68.00 40% offsaving
Perricone MD Neuropeptide Eyelid Lift Serum 15mlPerricone MD Neuropeptide Eyelid Lift Serum 15ml
Perricone MD Neuropeptide Eyelid Lift Serum 15ml

$149.00 $229.00 35% offsaving
Pai Skincare All Becomes Clear Copaiba and Zinc Blemish SerumPai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum
Eqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30mlEqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30ml
Eqqualberry Pore Fit Purple PDRN Pore Minimising Serum 30ml

$34.00 $55.00 38% offsaving
Mixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300mlMixsoon Glacier Water Hyaluronic Acid Serum for Dry Skin 300ml
Medicube Zero Pore Serum 2.0 37mlMedicube Zero Pore Serum 2.0 37ml
Medicube Zero Pore Serum 2.0 37ml

$43.00 $58.00 26% offsaving
Six white cosmetic tubes arranged in a row on a white background, each showing a different shade of tan and brown seed beads in the clear center window.Jane Iredale HydroPure Tinted Serum
FILORGA HYDRA-AOX Antioxidant Face Serum With Vitamin CFILORGA HYDRA-AOX Antioxidant Face Serum With Vitamin C
FILORGA HYDRA-AOX Antioxidant Face Serum With Vitamin C

$117.00 $138.00 15% offsaving
Vichy Liftactiv Collagen Specialist 16 Eye Serum 15ml
Endocare Renewal Retinoid Serum 30mlEndocare Renewal Retinoid Serum 30ml
Endocare Renewal Retinoid Serum 30ml

$109.00 $133.00 18% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.