Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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BIOEFFECT EGF SerumBIOEFFECT EGF Serum 15ml
BIOEFFECT EGF Serum 15ml

This ground-breaking anti-ageing formula uses plant derived Epidermal Growth Factors to dramatically improve visible signs of ageing.

$286.00 $318.00 10% offsaving
BIOEFFECT SerumBIOEFFECT EGF Power Serum
BIOEFFECT EGF Power Serum

$350.00 $389.00 10% offsaving
Dr LEVY Switzerland Booster Serum bottleDr LEVY Switzerland Booster Serum
Dr LEVY Switzerland Booster Serum

An ultra concentrated serum that uses groundbreaking stem cell technology to improve the appearance of fine lines and wrinkles.

$683.00
Box and tube of AQ Skin Solutions GF Active SerumAQ Skin Solutions GF Active Serum
AQ Skin Solutions GF Active Serum

Erase signs of aging and environmental damage with GF-technology.

$365.00 $370.00 1% offsaving
OSKIA Nutri-Bronze Adaptive Sheer Tinted SerumOSKIA Nutri-Bronze Adaptive Sheer Tinted Serum
OSKIA Nutri-Bronze Adaptive Sheer Tinted Serum

$153.00
BIOEFFECT EGF Eye SerumBIOEFFECT EGF Eye Serum
BIOEFFECT EGF Eye Serum

Containing plant derived Epidermal Growth Factors, this eye serum improves and prevents the appearance of lines, wrinkles and crows feet.

$153.00 $170.00 10% offsaving
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30mlThe Ordinary Multi-Peptide + Copper Peptides 1% Serum 30ml
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30ml

$65.00 $69.00 6% offsaving
BIOEFFECT EGF Day SerumBIOEFFECT EGF Day Serum
BIOEFFECT EGF Day Serum

$253.00 $281.00 10% offsaving
Dermaceutic Serum C25 Cream bottle and packagingDermaceutic Serum C25 Cream
Dermaceutic Serum C25 Cream

Controls free radicals and ensures resistance to sunlight and pollution.

$109.00
Emepelle SerumEmepelle Serum
Emepelle Serum

Emepelle Serum is formulated specifically for people experiencing perimenopause and menopause, during which time low estrogen levels can accelerate skin ageing

$283.00 $318.00 11% offsaving
Emepelle Serum and Night Cream BundleEmepelle Serum and Night Cream Bundle
Emepelle Serum and Night Cream Bundle

The products in this iconic duo will rejuvenate and restore skin that is experiencing perimenopause and menopause.

$597.00 $671.00 11% offsaving
ME LINE Ethnic Skin Night Serum
ME LINE Ethnic Skin Night Serum

This emulsion, to be used in the evening, helps to improve and delay the appearance of pigmentation in skin phototypes IV - VI.

$202.00 $217.00 7% offsaving
Irene Forte Skincare Hibiscus SerumIrene Forte Skincare Hibiscus Serum
Irene Forte Skincare Hibiscus Serum

$365.00
Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 50mlGatineau Golden Glow Gradual Tan Face Serum Light/Medium 50ml
Gatineau Golden Glow Gradual Tan Face Serum Light/Medium 50ml

$99.00
Sarah Chapman Vitamin C Power 1 30mlSarah Chapman Vitamin C Power 1 Serum 30ml
Sarah Chapman Vitamin C Power 1 Serum 30ml

$159.00 $212.00 25% offsaving
Augustinus Bader The Serum Nomad containerAugustinus Bader The Serum Nomad
Augustinus Bader The Serum Nomad

Intensely hydrate, protect your skin from free radicals and boost natural radiance with the powerful antioxidant-charged The Serum Nomad.

$683.00
Endocare C-Ferulic Edafence SerumEndocare C-Ferulic Edafence Serum
Endocare C-Ferulic Edafence Serum

Protect skin against daily environmental damage in a light, oil free serum with Vitamin C and Ferulic Acid.

$107.00 $130.00 18% offsaving
Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum
Perricone MD No Makeup Foundation Serum

With buildable coverage and a semi-matte finish, Perricone MD No Makeup Foundation Serum smooths imperfections and provides SPF 20 protection.

From $68.00 $113.00 40% offsaving
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Box and jar of AQ Skin Solutions GF Eye SerumAQ Skin Solutions GF Eye Serum
AQ Skin Solutions GF Eye Serum

Lightens and tightens the eye area for a more youthful appearance.

$229.00 $234.00 2% offsaving
Sarah Chapman Age Repair Concentrate Serum 30mlSarah Chapman Age Repair Concentrate Serum 30ml
Sarah Chapman Age Repair Concentrate Serum 30ml

$191.00 $255.00 25% offsaving
The Perfect Peel The Perfect C
The Perfect Peel The Perfect C Serum

A professional multi-antioxidant treatment serum with powerful active ingredients for superior anti-ageing results.

$212.00
OSKIA Super 16 Pro-Collagen SerumOSKIA Super 16 Advanced Nutri-Active Collagen Serum
OSKIA Super 16 Advanced Nutri-Active Collagen Serum

$236.00
Augustinus Bader The Retinol Serum 30mlAugustinus Bader The Retinol Serum 30ml
Augustinus Bader The Retinol Serum 30ml

$683.00
Dermaceutic Activ Retinol 1.0 packaging and tubeDermaceutic Activ Retinol 1.0 Serum
Dermaceutic Activ Retinol 1.0 Serum

An anti-ageing retinol serum that helps to repair and restore radiance to dull skin.

$118.00
Dermaceutic Tri Vita C30 bottle and packagingDermaceutic Tri Vita C30 Vitamin C Serum
Dermaceutic Tri Vita C30 Vitamin C Serum

This powerful 30% vitamin C serum provides exceptional rejuvenation and antioxidant protection.

$165.00
OSKIA Super R Retinoid Sleep Serum CapsulesOSKIA Super R Retinoid Sleep Serum Capsules 0.5%
OSKIA Super R Retinoid Sleep Serum Capsules 0.5%

$151.00 $189.00 20% offsaving
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30mlMZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml
MZ SKIN Brighten & Perfect 10% Vitamin C Corrective Serum 30ml

$412.00 $589.00 30% offsaving
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
OSKIA Isotonic Hydra Serum Intense Biomimetic Hydration

Hack your own skin cells and boost the hydration process with this highly technological approach from OSKIA!

$151.00
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance FreeVOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free
VOTARY Super Seed Serum- Broccoli Seed and Peptides Fragrance Free

Supercharged with Broccoli Seed Oil and Peptides, this soothing facial serum cools and refreshes sensitised, irritated and redness-prone complexions leaving it feeling hydrated and protected.

$186.00
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
OSKIA Eye Wonder Nutri-Active Eye Serum

$142.00
Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Pai Skincare Stabilised Vitamin C 20% Serum

$45.00
BIOEFFECT EGF Body SerumBIOEFFECT EGF Body Serum
BIOEFFECT EGF Body Serum

BIOEFFECT EGF Body Serum is a revitalising, age-defying serum for the body that provides long-term hydration, firms the skin and reduces signs of ageing.

$189.00 $210.00 10% offsaving
PharmaClinix Lightenex Gold Serum 30mlPharmaClinix Lightenex Gold Serum 30ml
PharmaClinix Lightenex Gold Serum 30ml

New advanced formulation! This antioxidant loaded serum works to brighten the most resistant areas of hyperpigmentation on the face and body.

$182.00
Sarah Chapman Vitamin A Power 1 30mlSarah Chapman Vitamin A Power 1 Serum 30ml
Sarah Chapman Vitamin A Power 1 Serum 30ml

$159.00 $212.00 25% offsaving
Decree Protect Elixir 30mlDecree Protect Elixir Daily AM Serum 30ml
Decree Protect Elixir Daily AM Serum 30ml

$259.00
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.